A professional company profile website for one of the biggest gaming organizations in East Indonesia.
Tech Stack: Next.js · Tailwind CSS
Background
Pandora Corp is one of the most prominent gaming organizations in East Indonesia, with an active presence across multiple esports titles and a growing roster of competitive players. The founder and CEO, Herwin Long, reached out to me to build a company profile website that would serve as their official public-facing introduction a digital home that communicates who Pandora Corp is, what they do, and why they matter in the regional esports scene.
The brief was clear: the website needed to feel professional and credible, worthy of representing a serious organization. It had to introduce their active and alumni esports rosters, showcase the games and titles they compete in, and provide a clear path for potential sponsors to get in touch with the team.
Beyond just looking good, the site needed to actually work meaning it had to be discoverable by the right people: fans, sponsors, media, and the broader gaming community.
Problems & Challenges
- Discoverability How do you ensure that when people search for Pandora Corp or esports organizations in East Indonesia, this website is what they find?
Solution
Search Engine Optimization (SEO)
Working closely with Pandora Corp's in-house graphic design team to bring the visual direction to life, I was also responsible for making sure the website didn't just look good it had to be found.
I implemented a thorough SEO setup so that search engines could properly crawl, understand, and index the site. This included:
- Semantic HTML structure Using proper heading hierarchy and meaningful markup so search engines can interpret the content accurately
- Meta tags & Open Graph Configuring title tags, meta descriptions, and OG tags for consistent appearance across search results and social media shares
- Next.js metadata API Leveraging Next.js's built-in metadata support to manage SEO configuration at both the page and layout level
- Readable URL structure Clean, descriptive routes for each section (players, shop, about) to improve both indexability and user experience
- Performance optimization Fast load times via Next.js's static generation and image optimization, since page speed is a direct factor in search ranking
The goal was to make sure that anyone searching for Pandora Corp whether a potential sponsor, a fan, or a journalist covering the East Indonesia esports scene would land on this site.
Key Features
- Company Profile A polished introduction to Pandora Corp: their mission, their history, and their place in the East Indonesia gaming ecosystem
- Players Page Showcases both current active rosters and alumni, giving recognition to the players who have represented the organization
- Shop Page A dedicated section for Pandora Corp merchandise, extending their brand beyond the competitive stage
- About Page Deeper context on the organization's background, values, and the team behind it
- Sponsor & Contact A clear, accessible channel for sponsors and partners to reach out directly to the organization